آموزش مسترکلاس کسب‌وکار و هوش مصنوعی: راه‌اندازی، ساخت و مقیاس‌بندی هر کسب‌وکاری - آخرین آپدیت

سرفصل ها و درس ها

Introduction, Overview, Goals, and a Few Tips

• Welcome

• Course Overview

• Some tips

• Explanation of Links and Downloads

• Important Links and Docs

• Instructor Introduction: Arnold Oberleiter (Arnie)

• The Goal in Business.

The right Market, Niche Selection, Customer Targeting & Value-Based Pricing

• What You Learn in This Section and a few Tips

• Finding the Right Market: Key Factors to Consider

• Solve Problems for People You Can Reach and Who Are Willing to Pay

• I Learned the Hard Way That Niches Are Important

• Price Strategy: When Do Customers Buy & How Much Should You Charge

• Price Psychology: Why Higher Prices Lead to Better Products

• How to Increase Value and Earn More

• Recap: Key Points to Remember from This Section.

How to Build High-Converting Offers That Sell Themselves

• What You'll Learn in this Section

• The Essence of a Strong Offer

• Bonuses & Affiliates: A Powerful Combo

• Use Urgency: Sale Ends Today!

• Scarcity: How to Control Supply and Demand

• Guarantee & Math: Why the Stats Work in Your Favor

• How to Find the Perfect Name for Your Product to increase Conversion

• Boost Sales With Testimonials: How to Use Reviews Effectively

• A Complete Offer Template You Can Copy.

Starting Out? Here's What You Can (and Should) Sell First

• Section Overview: What You'll Learn Here

• Which Products and Services Can Be Sold

• What Exactly Should I Sell and Examples of AI-Products

• Proof of Concept, Competition, Supply and Demand, Focus

• Easiest Business Models to Start With & Quick Recap.

Just Start – Choose a Platform to Try Things Out

• Tip: Start on Platforms to Learn if you are new

• Overview Platforms to Make Money Online

• Use Platforms Successfully: Discover Niches & Analyze Trends

• Create Art With Midjourney to Sell

• Print-on-Demand Explained With Redbubble Example

• Sell on Etsy, Creative Market and more

• Your First Fiverr Client: A Deep Dive on creating a Gig

• Some Extra Fiverr Tips

• Freelance on Upwork Successfully

• Make Money With AI Music for a LoFi YouTube Channel or Spotify

• Pro Tip: Sell Icon & SVG Bundles on Etsy and Creativmarket

• Unity Asset Store: Guide & Setup

• Selling prompts on promptbase

• More Platforms to Make Money

• Key Takeaways.

Create Your Own Products: Fitness & ChatBots / AI-Agents as Examples

• Product Creation Overview

• The Most Important Point in Product Development

• Product Creation With AI: Nutrition Plan (ChatGPT can help)

• Product Creation With AI: Workout Plan (LLMs and Diffusion Mdels can help)

• Live Product Creation for ChatBot Business

• What are LLMs like ChatGPT, Claude, Gemini, Grok, Llama, etc.

• OpenAI API Explained: Pricing, Project Setup, Management & GDPR Compliance

• LangChain, LangGraph & Flowsie: Key Tools for AI Workflows in this section

• How to Run Flowise: Local Installation & Other Setup Options for Self-hosting

• Exploring the Flowise Interface: A Quick Tour

• What Are We Building: A RAG Chatbot for Customer Support for an Online Shop

• Building a RAG Chatbot for a Client: Click by Click with Flowise Tool Agent

• Enhancing LangGraph Chatbot Branding and Style on Replit

• Embedding a RAG Chatbot into a WordPress Website

• Add Your Logo & Final Bot Finetuning for a Polished Look

• Additional Settings for Your LangChain App in Flowise

• Hosting Flowise on Render: Step‑by‑Step

• Summary of Key Points.

Effective Marketing – How to Get Customers

• Section Overview

• Product First – Before Marketing!

• You Need Contacts – aka Leads

• Generate Leads With Lead Magnets (Work for free)

• Who to Market & Sell To

• Get your First Clients: Start With People You Know

• Content Creation: Learn From My Mistakes

• Content Creation for Business – The Right Way

• Content Monetization

• Social Media Strategy Plan

• Cold Outreach That Works

• Web Scraping with Software – Quickly Find Many New Cold Leads

• Paid Ads Basics

• Structure Ads Effectively for Success (with example)

• All Ads Can Work – It’s About Efficiency

• Minimize Risk With Paid Ads

• Understanding LTV/CAC: This is how a company can scale

• This Tip Saves You Serious Money

• How Conversion Rate, LTV & Price Are Linked (Make more Money faster)

• Build a Monopoly Business

• Recap: What to Remember.

You Don’t Have to Do It Alone – Get Support (and Leverage)

• Get Help When You Need It!

• Give Me a Lever and I’ll Move the World!

• The Business Lever Explained (Leverage without getting broken)

• Grow Through Word of Mouth & Happy Customers

• Affiliates: Automatically Scale Your Business (Win-Win)

• Employees, Freelancers & AI as Support

• From First Hire to Full Team or a Exit

• Collaborations & Expert Help Leverage Other People’s Knowledge

• Key Takeaways.

Sales Techniques – Optimize & Close Successfully

• Overview of the Selling and Closing Section

• Provide Value Upfront to Build Trust (selling starts before the closing call)

• The One Who Cares Most Wins the Sale (conviction & belief in your product)

• Psychological Sales Tricks to Persuade Clients

• Full Sales Script: How Alex Hormozi Sells (CLOSER Framework)

• What to Do When a Client Buys (or Doesn’t)

• Ask Questions and Stay in Control of the Sale

• Expect Clients to Buy More: Use Upsells

• Section Recap: Key Sales Insights.

Brand Building – Strengthen Your Brand & Earn More

• What to Expect in This Branding Section

• Brand Examples (Personal & Business)

• Brand Definition & How to Build One

• Why a Strong Brand Pays Off

• Recap: Branding Lessons.

Build your brand click by click on YouTube and monetize (Social Media Strategy)

• What This Section Covers

• Set Up Google Account & YouTube Channel with Youtube Studio and Analytics

• Equipment for Youtube (Microphone, Camera, Light)

• Software for Youtube and Social Media

• Record & Edit YouTube Videos

• Upload to YouTube with a good Title and Description (and market your Product)

• Creating Thumbnails for Youtube Videos

• Make Money With Affiliate Marketing

• Bonus Tips about Algorithm and what to do next

• Create a Podcast for YouTube, Spotify Apple & Podcast (Distribution = Leverage)

• Short Content for YouTube, TikTok & Instagram

• Recap: Summary of Key Tips.

Learn powerful AI tools that can boost your business

• What This Section Covers

• New ChatGPT and Playground Interface (GPT-5 and Agent-Builder)

• ChatGPT and LLM Basics: Interface, Models, Settings, GPTs & more

• Test Time Compute Explained: Thinking Models like Deepseek R1 & OpenAI o3 & o

• Prompt Engineering Basics & System Prompts

• The Diffusion Model Explained: Fast and Simple

• Prompt Engineering for Diffusion Models

• Midjourney Basics: Creating and Editing of Images

• Ideogram and Adobe Firefly: Quality Text and Easy Editing

• Open-Source Models: Stable Diffusion, Flux, Recraft, and More

• Flux dev: Train a LoRa Model, Create Images & Prompting Tricks

• Use the Flux LoRa in Replicate for Inference

• Use Your LoRa Locally in ComfyUI

• Text-to-Video, Image-to-Video & more: Veo, Kling, Pika, Runway

• Text to speach (AI Voices) with ElevenLabs & more

• Transcribing with Whisper: Locally & OpenAI API

• Generating AI Music with Udio

• Recap: Summary of Key Insights

Monetize Your Knowledge – Community, Courses, Workshops, Coaching, Books

• What This Section Covers

• Monetize Your Knowledge and Make Money With Skool Communities

• Create a Online Coaching / Consulting Business

• Make Money With Workshops (Huge Potential)

• Sell Online Courses: On Platforms or Self-Hosted

• Write Books & Earn Money?

• Turn Your Book Into an Audiobook

• Recap: Key Lessons of Monetize Your Knowledge

Priorities, Mindset, Goals & Scaling

• What This Section Is About

• You Don’t Need 19 Income Streams

• Set Priorities with Focus (the theory of constraint)

• More Scaling Tips & Avoiding Distractions

• Goals, Motivation, Mindset & Routines for Long-Term Success

• Recap: Key Tips

Examples, case studies & how I applied the course strategies within this course

• How I Applied the Offer, Marketing & AI Strategies From This Course

• Promo Script (VSL) Analysis.

AI Security, Compliance, Copyright, Privacy & More

• What You’ll Learn in This Section and first Tips

• Jailbreaks: Attacks on LLMs and Agents via Prompts

• Prompt Injections as Attacks on Agents and LLMs

• Data Poisoning and Backdoor Attacks

• Copyrights & Intellectual Property of AI-Generated Data

• Data Privacy for Your Own and Customer Data: GDPR & EU AI Act

• Censorship, Alignment & Bias in LLMs like Deepseek, ChatGPT, Claude, or Gemini

• EU & US Compliance: GDPR, CCPA, CPRA & the EU AI Act

• Final Recap & Thank You

• Bonus